Amazon Prime Day 2021 is officially here! Today, June 21, and tomorrow, June 22. Savvy Prime members wait for this day all year, and save some of their biggest purchases (from blenders to flatscreen TVs to beauty items) until Prime Day deals starts, since prices for things like AirPods and Instant Pots can be the lowest you’ll find all year long.
Prime Day is over almost as fast as it starts (tomorrow at midnight PT, to be exact), and there are thousands of deals that start and end at multiple points throughout the day. So, it’s really worthwhile to do your research first on what you want, and which products are the best in their category, to avoid any hemming and hawing while you shop.
To help you do your homework, we’ve assembled expert guides and best-seller lists which we’ve curated in the past that can let you see what pros recommend, things that we’ve written about before and love, and what the picky Amazon shoppers truly stand by.
Of note: We’ll be updating this page with some of the best Amazon Prime Day deals of 2021 (all below)—including kitchen and home deals, tech deals, beauty deals, fitness deals, running shoe and activewear deals, clothing deals, camping and outdoor deals, wellness deals, any big-time competitor deals to know, and more. Everything will go live and be updated in real time as we spot new markdowns and as others expire, so be sure to keep refreshing so that you don’t miss out on any special savings.
running shoe and activewear deals, clothing deals, camping and outdoor deals, wellness deals,
© PeopleImages / Getty Images
Update your home gym or fitness routine with some of these deals on workout headphones, fitness trackers, and exercise equipment.
© Moyo Studio / Getty Images
Stay up to date with all of our favorite deals on kitchenware, appliances like the Instant Pot, mattresses, air purifiers, and more as they go live.
© Westend61 / Getty Images
There are a bevy of tech deals on Bluetooth devices, electronics, and appliances going on from brands like Bose, Sony, and Samsung, and we’ve sifted through them all to find the best.
© MStudioImages / Getty Images
Don’t sleep on these deals on beauty devices, culty skin-care items, and hot tools that we’ve rounded up here.
© Getty Images / Michael DeYoung
Here are some of the best deals on top-rated running shoes and athletic apparel like leggings, running shorts, and sports bras from Adidas, Nike, and more.
© Maria Hormeno Diaz / Getty Images
There’s no better time to go on a long hike or camp under the stars—made easy by these markdowns on outdoor gear like hiking boots, tents, and backpacks.
© The Washington Post/Contributor/Getty Images
This massively popular (with good reason) all-in-one culinary device is on sale at the steepest discount you’ll see all year—learn more here.
© MirageC/Getty Images
Read a breakdown of what’s different about Amazon Prime Day this year and how to shop.
Amazon Products That Experts Recommend
While you’re here, we’d recommend perusing some of our existing expert guides on product categories that are sure to go on sale for Prime Day and include many best-selling Amazon product picks:
10 of the Best Workout Headphones, According to Fitness Experts The 9 Best Running Watches, According to Seasoned Marathoners 14 Ergonomic Office Chairs Recommended by Physical Therapists The 11 Best At-Home Teeth-Whitening Kits, According to Dentists 11 Treadmills That Are Worth the Investment, According to Running Coaches The Best Affordable Chef’s Knives and How to Keep Them Sharp 31 Best Sex Toys for Couples, According to Sex Educators 13 of the Best Hair Dryers, Period, According to Hairstylists The Best Vacuums, According to People With Pets and Kids 11 of the Best Curling Irons, According to Hairstylists 15 of the Best Hair Straighteners and Flatirons, According to Professionals 33 Kitchen Gadgets That Chefs Actually Use and Love The Best Cleaning Products for Tidying Your Space, According to Professionals The Best At-Home Workout Equipment, According to Trainers 7 High-Tech Baby Monitors That Moms Swear By 12 Best-Selling Electric Toothbrushes for Whiter Teeth Amazon Best-Sellers That Shoppers Love
We’ve also curated lists of best-sellers across the internet for things like bedding, products that can help you set up your home office, and more, which might help you make some informed decisions when Prime Day starts:
All products featured on SELF are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.